Little milestones, lovely surprises

Because every journey deserves a little celebration

Become a LILLYDOO+ member and receive your regular LILLYDOO boxes with skin-loving essentials for your little explorer, delivered straight to your doorstep.

With every box you receive, you automatically move forward on your milestone journey.
Along the way, you’ll unlock exclusive rewards and special surprises waiting for you in selected boxes.

A small thank you from us, for being part of the LILLYDOO family.

Already have a subscription?
Access your customer account here.

Ready to see what’s waiting for you?

Your milestone journey

Every delivered LILLYDOO box brings you one step closer to our next milestone, and to the next gift waiting for you.

Box 2

Milestone Cards

Box 2

Box 4

Choose between different Wipes

Box 4

Box 6

Practical Canvas Bag for On-the-Go

Box 6

Box 9

Change Mats or Swim Pants

Box 9

Box 12

Embroidered Hooded Towel

Box 12

Box 18

Wooden Box for Little Treasures

Box 18

Box 24

Shopper for Everyday Adventures

Box 24

Box 30

30% off

Box 30

Box 40

40% off

Box 40

Box 50

50% off

Box 50

Box 60

60% off

Box 60

Box 70

70% off

Box 70

FAQ

How do I start & collect milestones?

You automatically become a LILLYDOO+ member when you have an active subscription – no extra sign-up needed. Your milestones start with your first delivery and increase with every box you receive.

Do I need to sign up for the new program?

No. The rewards are included as a benfit and are part of LILLYDOO+.

What is LILLYDOO+?

LILLYDOO+ is our all-in-one care program designed to support families in their everyday life. As a member, you receive regular LILLYDOO boxes with skin-loving essentials like diapers, pants and the add-ons you choose, along with exclusive benefits and rewards.

Will I receive the rewards automatically?

When you reach a milestone, we’ll send you a little reminder by email to let you know that a reward is waiting for you. You can then decide whether you’d like to add the gift to your next LILLYDOO box or skip it. Simply activate the reward, and we’ll include it in your next delivery.

What is the Milestone Journey?

The milestone journey is part of our rewards program, which is one of the benefits of LILLYDOO+. With every delivered LILLYDOO box, you move one step closer to a new milestone and unlock special rewards and surprises along the way.

Do I have to pay extra for this benefit?

No. LILLYDOO+ doesn’t cost anything extra. You simply pay for your regular LILLYDOO boxes, the milestone rewards are included as part of your membership.

What happens if I forget to claim my reward?

Your reward will remain visible in your customer portal until the next reward becomes available or until you claim or reject it. Once a new reward is ready, the previous one will expire. No worries, we’ll notify you by email as soon as a new reward is ready for you to claim or skip.

I don’t need a certain reward – can I exchange it for something else?

You can decide for each reward whether you’d like to claim it or skip it. However, it’s not possible to exchange a reward for a different one.

I have accidentally declined a reward - what can I do?

Just get in touch with our Customer Happiness Team, we’re always happy to help!