LILLYDOO pop-up store in Berlin – Here's how it was

The first LILLYDOO pop-up store in Berlin

The first LILLYDOO pop-up store in Berlin was open for five days. And we want to share the wonderful impressions of these days with you. Here you will find all the highlights and many photos!

We had been looking forward to it: the opening of our first LILLYDOO Pop-up Store. At Berliner Torstraße 161, it finally happened on September 5, 2017: We celebrated a colorful opening in bright sunshine. And the following days flew by. Luckily, our photographer captured the great atmosphere and the most beautiful moments:

LILLYDOO Pop-up Store
Nina Bott LILLYDOO Pop-up Store
LILLYDOO Pop-up Store
LILLYDOO Pop-up Store Tipi

Finally, we have uncovered the secret behind the new diaper designs

A special highlight of our pop-up store was the unveiling of the three new diaper designs! Two of the three were already decided when we called for votes a few weeks ago to choose the missing third diaper design from three additional motifs. The number of participants was incredible, and the result was clear: the foxes quickly won the hearts of most participants. And so, they will soon adorn many baby pants. In addition to the foxes, there is also an anchor and wave motif – because the high seas have always been a symbol of the wide world that all the little adventurers discover every day. The third design is inspired by balloons and soap bubbles and comes in subtle baby tones. From November, the new designs will be available on our site. We hope you like the designs as much as we do and are already looking forward to shipping the first with the new designs soon.

LILLYDOO Pop-up Store
Three images with inspiration for the new designs
Pictures with inspirations hang on the wall
Picture frames with inspirations hang on the wall

Since a pop-up store cannot be decorated solely with diapers, we were very pleased with our selected partners who furnished our store with stylish products. The baby furniture was provided by Stokke , the toy of Kindsgut , baby accessories from koeka , Accessories for diapering around my love and the decoration of Depot The beautiful window display painting was done by Raphaela from Oldyellow .

So beautifully decorated, we were able to welcome the first guests for the store opening. On the first day, there were two highlights: Andrea from the blog WLKMNDYS battle with their colorful craft kiosk on site to make sweet balloon dolls with the little guests. And Jil from Head Caretakers brought summer vibes to us and our guests with her beautiful flower crowns!

LILLYDOO Pop-up Store
Crafting materials
Information material and flowers
Mothers and Baby with Midwife Sissi Rasche

On the second day, we once again hosted many wonderful influencers. And they were allowed to take home a handcrafted portrait of . Childcare was also provided thanks to . With great enthusiasm, adorable, individually stamped gym bags for both adults and children were created.

Woman paints picture
Painted picture of mother with child
Woman with stamps
Nice stamp

Over the course of five days, many friends and partners visited our pop-up store: in addition to our favorite Berlin magazines Luna Mum and Mummy Mag was for example also the BILD newspaper on-site. Our loyal customers Alec Völkel from The BossHoss and Nina Bott were also guests with wife or daughter and mother-in-law. And many influencers, including the girls from Little Years, Mummy Mag, Capital City Mama and Of course, Anna , stopped by. Also our friends from the crisis shelter for toddlers and infants CASABLANCA were visiting, whom we had supported during their renovation some time ago.

Even LILLYDOO love goes through the stomach

Of course, there was also a delicious finger food buffet with all kinds of vegetarian and vegan snacks. The sweet dessert was provided by Brammibal’s Donuts and refreshing drinks were provided to us by Cardea Detox , Karacho Cold Brew and Berioo Superfood provided. Super delicious!

Snacks on the buffet
Donuts on a tiered stand
Chilled smoothies
Popcorn Machine

And we also had snacks ready: pouches and rice cakes from Cheeky Friends and mini power bar from Happiness made our guests' stay sweeter. When the weather permitted, there was also fresh popcorn. And who can say no to that? ;-)

The exclusive baby shower event

Of course, our is also allowed. Baby Shower -Event not to be missed in this list. A total of eight pregnant women secured one of the coveted spots and were invited to a party in their honor at the LILLYDOO Pop-up Store on Friday. That evening, the pregnant women could look forward not only to delicious food and good company but also to a professional baby bump photoshoot with Julia Nitschke , for which the pregnant women with beautiful maternity wear from my love equipped and by Monique Bredow were styled. Meanwhile, pretty diaper cakes were diligently crafted, and midwife Sissi was available for all questions regarding pregnancy, childbirth, and baby care. Afterwards, there was a quiz, which resulted in three winners: one winner was able to receive a CosyMe i including border snail happy, another one via a magazine subscription of the cool Luna Mum, and the third winner was with a six-month subscription LILLYDOO subscription gifted. Another highlight was unboxing the full Goodie Bag. It contained a Luna Mum magazine, a baby carrier from Oh little sparrow , a little hat of my love , a teething cloth from Koeka , a children's book by Ms. Ottilie , a grasping/chewing ring from my.littlemiracle and a cherry stone pillow from CosyMe .

Pregnant women in front of the popup store
Makeup mirror
LILLYDOO Goodie Bag
diaper cakes

Our conclusion: LILLYDOO fans are the best

We put a lot of heart into organizing our first pop-up store and believe: it was worth the effort. It was wonderful to welcome familiar and new faces to our LILLYDOO store. We thank everyone who visited us and hope that all guests had as much fun as we did. See you at the next pop-up store :-)

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