Little milestones, lovely surprises
Because every journey deserves a little celebration
Become a LILLYDOO+ member and receive your regular LILLYDOO boxes with skin-loving essentials for your little explorer, delivered straight to your doorstep.
With every box you receive, you automatically move forward on your milestone journey.
Along the way, you’ll unlock exclusive rewards and special surprises waiting for you in selected boxes.
A small thank you from us, for being part of the LILLYDOO family.
Already have a subscription?
Access your customer account here.
Ready to see what’s waiting for you?
A special box is waiting
Timeless, stylish and made to keep memories. A beautifully crafted wooden box for diapers, little treasures and your little explorer’s first artworks.
A soft hooded towel awaits
Wrap your little one in a hooded towel with delicate embroidery, perfect for cozy moments after bath time.
Look forward to the LILLYDOO shopper
Spacious, practical and stylish. Your go-to bag for everyday adventures with your little explorer.
Enjoy more LILLYDOO essentials
From gentle wipes to practical changing pads or comfortable swim pants.
Your milestone journey
Every delivered LILLYDOO box brings you one step closer to our next milestone, and to the next gift waiting for you.
Box 2
Milestone Cards
Box 4
Choose between different Wipes
Box 6
Practical Canvas Bag for On-the-Go
Box 9
Change Mats or Swim Pants
Box 12
Embroidered Hooded Towel
Box 18
Wooden Box for Little Treasures
Box 24
Shopper for Everyday Adventures
Box 30
30% off
Box 40
40% off
Box 50
50% off
Box 60
60% off
Box 70
70% off
FAQ
How do I start & collect milestones?
You automatically become a LILLYDOO+ member when you have an active subscription – no extra sign-up needed. Your milestones start with your first delivery and increase with every box you receive.
Do I need to sign up for the new program?
No. The rewards are included as a benfit and are part of LILLYDOO+.
What is LILLYDOO+?
LILLYDOO+ is our all-in-one care program designed to support families in their everyday life. As a member, you receive regular LILLYDOO boxes with skin-loving essentials like diapers, pants and the add-ons you choose, along with exclusive benefits and rewards.
Will I receive the rewards automatically?
When you reach a milestone, we’ll send you a little reminder by email to let you know that a reward is waiting for you. You can then decide whether you’d like to add the gift to your next LILLYDOO box or skip it. Simply activate the reward, and we’ll include it in your next delivery.
What is the Milestone Journey?
The milestone journey is part of our rewards program, which is one of the benefits of LILLYDOO+. With every delivered LILLYDOO box, you move one step closer to a new milestone and unlock special rewards and surprises along the way.
Do I have to pay extra for this benefit?
No. LILLYDOO+ doesn’t cost anything extra. You simply pay for your regular LILLYDOO boxes, the milestone rewards are included as part of your membership.
What happens if I forget to claim my reward?
Your reward will remain visible in your customer portal until the next reward becomes available or until you claim or reject it. Once a new reward is ready, the previous one will expire. No worries, we’ll notify you by email as soon as a new reward is ready for you to claim or skip.
I don’t need a certain reward – can I exchange it for something else?
You can decide for each reward whether you’d like to claim it or skip it. However, it’s not possible to exchange a reward for a different one.
I have accidentally declined a reward - what can I do?
Just get in touch with our Customer Happiness Team, we’re always happy to help!